Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Daimler Motoren Gesellschaft shopping experience:
1. Compare - without doubt the biggest advantage that the Daimler Motoren Gesellschaft offers shoppers today is the ability to compare thousands of Daimler Motoren Gesellschaft at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.
2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about
3. Testimonials - don't know anybody that has bought a Daimler Motoren Gesellschaft? Wrong! If the Daimler Motoren Gesellschaft is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.
4. Questions - Got a question about Daimler Motoren Gesellschaft then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....
5. Reputation - Never heard of the company selling Daimler Motoren Gesellschaft? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Daimler Motoren Gesellschaft and build up a picture of their reputation for sales, returns, customer service, delivery etc.
6. Returns - still worried that even after all of the above your Daimler Motoren Gesellschaft wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.
7. Feedback - happy with your Daimler Motoren Gesellschaft then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.
8. Security - check for the yellow padlock on the Daimler Motoren Gesellschaft site before you buy, and the s after http:/ /i.e. https:// = a secure site
9. Contact - got a question about Daimler Motoren Gesellschaft, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.
10. Payment - ready to pay for your Daimler Motoren Gesellschaft, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.
Daimler-Motoren-Gesellschaft (
Daimler Motor Company or DMG) was a
Germany engine and later automobile manufacturer that operated from 1890 until 1926. Founded by Gottlieb Daimler and
Wilhelm Maybach, it was based first in Cannstatt (today
Bad-Cannstatt, a city district of Stuttgart). Daimler died in 1900 and the company moved in 1903 to Stuttgart-
Untertürkheim, after the original factory was destroyed by fire, and again to Berlin in 1922. Other factories were located in Marienfelde (near Berlin) and
Sindelfingen (next to Stuttgart).
The company started as a petrol engine producer, but after the success of a small number of race cars built on contract by Wilhelm Maybach for
Emil Jellinek, it began to produce the
Mercedes (car) model of 1902, after which automobile production expanded to become
DMG's main product and it built several models.
Because of the post World War One German economic crisis, DMG merged in 1926 with
Benz & Cie., to become
Daimler-Benz and adopted
Mercedes-Benz as its automobile trademark. A further merger occurred in
1998 with
Chrysler to become
DaimlerChrysler. The name was finally changed to just
Daimler AG in
2007 when the Chrysler brand was sold.
Daimler, Maybach, and the DMG company at Seelberg
By 1882 both Daimler and Maybach had left
Nikolaus Otto's
Deutz AG and, eight years later, in 1890 they would found their own engine company, the Daimler Motoren Gesellschaft (Daimler Engines Company) or DMG. Its purpose was the construction of small, high speed engines based on the same stationary engine technology.
DMG thus grew out of an extension of the independent businesses of Gottlieb Daimler and
Wilhelm Maybach, both workaholic inventors who would revolutionize the world with their inventions for the automobile of a Four-stroke cycle, carburetor, etc. The company would manufacture small internal combustion engines suitable for use on land, sea, and in the air (the basis for a symbol Daimler devised of a three pointed star, with each point indicating a different way).
On July 5, 1887, Daimler purchased a property in Seelberg Hill (Cannstatt) previously owned by the Zeitler & Missel who had used it as a precious metal foundry. The site covered 2,903 square meters, cost 30,200
German gold mark, and from it they produced engines for their successful
Neckar motorboat. They also sold licenses for others to make their engine products and Seelberg became a centre of the rapidly growing automobile industry.
Daimler ran into financial problems because sales were not high enough and the licences didn't yield significant profit. An agreement was reached with the financiers
Max Von Duttenhofer and William Lorenz, both of whom were also munitions manufacturers, along with the influential banker Kilian Steiner, who owned an Investment Bank, to convert the private company to a public one in 1890. (This agreement is regarded by some historians as a
"devil's pact", as the inventors never got along with the new company status.)
Not really believing in automobile production the financiers expanded the stationary engine business, as they were selling well, and even considered a merger with Otto's
Deutz-AG. (During 1882, Daimler had serious personal problems with that company's chairman, Nicholas Otto, when Daimler and Maybach worked for Otto.) Daimler and Maybach continued to advocate car manufacturing and as a result even left the DMG company for a short period.
Two years later, in 1892, the enterprise was close to a crisis, but stabilised itself by selling mobile and stationary engines through a number of retailers around the world, from New York City to Moscow.
In 1900, Daimler died, but later
DMG's successful
Mercedes (car) models based upon race cars designed by Maybach to the specifications of Emil Jellinek (who wanted a more modern and safer car, following the death of Willhelm Bauer in a Daimler racer)Georgano, G.N.
Cars: Early and Vintage, 1886-1930. (London: Grange-Universal, 1985). changed the board's outlook in favour of the automobile. Maybach continued as designer for a while, but quit in 1909 and was replaced by Paul Daimler (Gottlieb's son).
Expansion (1902 to 1920)
DMG's automobile sales took off, particularly with the first Daimler-Mercedes engine designed by Maybach placed into several race cars of 1900 built for Emil Jellinek. That race car was later referred to as the Mercedes 35 hp. Production capacity was extended to Untertürkheim. In 1902, the company officially adopted
Mercedes as its automobile trademark, producing the first of the
Mercedes (car) models, led by the
60, the most famous early model; capable of 120kph (60mph), it combined grand tourer and racing capacity, and was the top-status car to own (or for other makers, among them Berliet, Rochet-Schneier,
Martini (car company) {Switzerland},
Ariel (car company) {Britain},
Star (car company) {Britain}, and FIAT to copy; in the U.S.,
Daimler Manufacturing Company {Long Island, New York} built it under licence, in association with
Steinway & Sons).Georgano, G.N.
Cars: Early and Vintage, 1886-1930. (London: Grange-Universal, 1985). In part due to its succes, the number of employees went from 821 (1903) to 2,200 (1904).
1906 to 1913 were further expansion years, with the creation of new capacity reducing the number of external suppliers. Increased mechanization took the annual productivity from 0.7 cars per worker, to 10. In 1911, shares of
DMG were listed on the
Stuttgart.
Berlin-Marienfelde
On October 2, 1902,
DMG opened a new works in the mountainous region to the south of Berlin. Its scope was initially limited to motorboat and marine engines. Later, it expanded into making trucks (1905) and fire trucks (1907). The region became a centre of the automobile industry, and other companies moved in.
Untertürkheim
Untertürkheim was an ideal location to site a large factory as it was close to both the Neckar river and the Stuttgart-
Ulm railroad. The local Mayor
Eduard Fiechtner sold the land (185,000 square meters) at a low price and also arranged for a railroad extension with its own station and energy from the Neckar's hydro-electric plant which had been built in 1900.
DMG had planned to open the facility in 1905 but the total destruction of Cannstatt's factory by fire in 1903 hastened the work and the new
Art-Nouveau building, with a
jagged-roof, was brought forward to start production in December 1903. The work force continued to grow.
On May 17, 1904, Unterturkheim became the company's headquarters with the rest of the administration staff moving in on May 29. In 1913, an additional 220,000 square meters were acquired and between 1915 and 1918 it was extended further. By the 1920s, Untertürkheim had almost all the production processes on one site from foundry to final car assembly. In 1925 the DMG design department also moved in.
The Cannstatt Fire (1903)
On the night of June 10, 1903, the original Seelberg-Cannstatt plant suffered a great fire. All the machinery and 93 finished
Mercedes cars, a quarter of the annual production, were destroyed, together with a small museum with historical items like Daimler-Maybach's first ever motorcycle.
The displaced workers received
haven-salaries and additional bread rations. Neighboring companies lent workshops, allowing production to continue.
DMG created a
Relief Fund (one of the first worker insurance schemes) and began building separator blocks in all its plants.
The following year, 1904, the whole operation moved to Untertürkheim. The last unit produced in Seelberg rolled out in the first weeks of 1905.
Sindelfingen
At the outbreak of the
First World War, in 1914, companies rushed to produce war supplies. In the autumn of 1915,
DMG opened the Sindelfingen factory for Military#Military transport, aircraft engines, and even entire fixed-wing aircraft. After the war, limited by the
Versailles Treaty, it produced only automobile bodies.
Motorboats
The production of
motorboats by Daimler and Maybach began early, in 1886, with the
Neckar (4.5 meters long with a speed of 11 km/h (6 knots)), the first in the world, and tested on the local Neckar river. That boat became
DMG's first commercial hit, helped by the poor state of Germany's roads. Once the company was formed, motorboat production became one of the new financiers' main interests and lead in 1902 to the building of the
Berlin-Marienfelde factory specifically for their manufacture.
Automobiles
Daimler had sold automobile-engine licenses all over the world including to France, Austria, the UK, and the United States through an agreement with the piano-maker
Steinway, in New York.
The first DMG automobile sale took place in August, 1892 (its registration still survives) to the Sultan of Morocco.
Commercial vehicles had also been made mainly using a
Phoenix engine, but up to 1900, when Daimler died, the bodies had not been standardised.
In 1902, the
Mercedes (car) car was announced, compact and modern, with many improved features, a move which sparked the board's interest in automobile production.
Mercedes then became
DMG's main car brand name. There were some small exceptions: the
Mercedes Simplex of 1902-1909, (the name indicating it being "easy to drive") and the
Mercedes Knight of 1910-1924, featuring Charles Yale Knight's
sleeve valve. All models were priced by their
hp-rating.
The first truck, of 1.5 tons payload, was sold to London's
British Motor Syndicate Ltd on October 1, 1896. Its rear-mounted
Phoenix engine produced 4 hp at 700 rpm.
In 1897, the production of van began. At that time they were popularly called
business vehicles, and were very successful in the United Kingdom.
At the first
Paris Motor Show, in 1898, a 5-ton truck was displayed, with a front-mounted engine.
Phoenix (1894)
In 1894, while working from temporary premises in the unused
Hermann Hotel in Cannstatt, Gottlieb Daimler, his son Paul, and Wilhelm Maybach designed the
Phoenix engine. It amazed the automobile world with:
- four cylinders placed vertical and parallel (a first for an automobile engine)
- camshaft-operated exhaust valves
- spray-nozzle carburetor (patented by Maybach in 1893)
- improvements in the Powertrain.
The
Phoenix won the first car-race in history,
Auto racing#The Start, in the
petrol engine category, even beating some
Steam car,: .
Production of this engine which was put into cars, trucks, and boats became
DMG's main product until the
Mercedes car of 1902.
Mercedes (1900)
An automobile that would later be called the
Mercedes 35 hp was created by Maybach to the order of the successful Austrian merchant Emil Jellinek who became fascinated by both the
Phoenix engine and race cars.
Jellinek competed as a driver, painting
"Mercedes" (
Spanish language for
godsend), on the automobiles he raced after his 10-year-old daughter. Jellinek's pursuit of higher speed brought him to Stuttgart personally, to
Wilhelm Maybach's office where he also met with Paul Daimler, son of Gottlieb. Together they designed a new kind of automobile that would be "larger, wider, and with a lower center of gravity". A small number would be produced for Jellinek under contract. This was the first true automobile designed by DMG, as opposed to a coach with an engine fitted into it.
Blending the technical refinements of Maybach's new 4-cylinder engine, with a new chassis the automobile stunned the
motorsport world of 1901. Jellinek had promised to purchase a large number of the race cars, (36 units for 550,000 German gold mark), if he could also be the sole concessionaire in Austria-Hungary, France, Belgium, and the USA, using the name
Daimler-Mercedes for the engine, and also become a member of the Board of Management.
In June 1902, after
DMG realized that they had already conceded their
Daimler trademark to
Panhard & Levasor for the whole of France, they decided to name all their cars
Mercedes after the engine and began to produce the
Mercedes (car) series. The great demand for the car soon had
DMG operating at full-capacity.
Racing
In these early years, car races were used as advertising for their makers. Therefore, both
DMG and
Benz & Cie., their great rival, put the best of their cars on the track.
Daimler cars were able to beat
Benz until 1908, when a Benz achieved the land speed record, but in the following years, both brands were equal.
First automobile multinational
The company expanded abroad with subsidiary companies:
International Licenses
French licenses
Edouard Sarazin began early negotiations to license Gottlieb Daimler's engines in
France. After his death, his wife finally succeeded, helped by
Emile Levassor and
Rene Panhard (then a timber-machinery manufacturers) selling their first engine in 1887.
Armand Peugeot, one of their clients, began fitting vehicles with
Panhard & Levassor engines, and acquired
Daimler's license from them. Peugeot focussed, successfully, on the German market.
Panhard & Levassor designed a complete automobile. Levassor mounted an engine (Daimler's) over the front axle, giving better balance and turning. Marketed in October 1891, it featured rear wheel drive by two side chains, pedal clutch, front radiator, and steering by lever.
Historians consider that the
automobile was
"a German invention, while France expanded it commercially", mainly by publicity from car-racing since in January of 1886 Karl Benz was granted the first patent for an automobile he designed and built in 1885.
British licenses
In 1893, returning to the United Kingdom with the
Phoenix engine, Frederick Simms formed the
Daimler Motor Syndicate. In 1896, after buying the Daimler rights from Simms, Harry J. Lawson founded the British
Daimler Motor Company in Coventry. In 1910, the company was acquired by the
Birmingham Small Arms Company, and began also producing military vehicles.
For years, the British Daimler Motor Company produced a variety of vehicles including police cars and buses. The automobiles were distinguished by their radiator shells which had a series of scallops on the top edge. In 1960, the company was sold to
Jaguar (car), which engaged in badge-engineering and often Jaguar and Daimler cars could only be distinguished by the grille and name badge. Currently (2005), the only Daimler models being produced are luxury models, such as the
Daimler.
Airships and Fixed-Wing Aircraft
Daimler flew the first
airship in history in 1888, by adapting an engine to fit a
Balloon (aircraft). In 1897,
Dr. Woelflin flew one over Berlin with a
DMG engine.
From 1899 to 1907
DMG provided Maybach designed engines to the Zeppelin.
Wilhelm Maybach quit DMG in 1909. After 1909 Maybach and his son Karl founded their own company in
Württemberg and took over supplying the engines.
During the
First World War, from 1915 the
Sindelfingen factory produced large numbers of winged aircraft and aircraft engines. Production was prohibited after the conflict under conditions laid down by the
Versailles Treaty.
Three-pointed star: land, water and air
In the 1870s, while working for Otto at the Deutz gas-engine company, in
Cologne, Daimler sent his wife
Emma Kunz a postcard, marking his residence with a
three-pointed star and writing:
"one day this star will shine over our triumphant factories". Since then, this line has inspired both Daimler and Maybach when developing light and powerful engines for
"land, water, and air".
In the 1900s, after the
Mercedes' success,
DMG was still lacking a trademark. Paul and Adolf Daimler, the sons of Gottlieb (who had died in early March of 1900), suggested using that symbol. The company's board accepted the proposal in June 1909, also registering a
four-pointed one (which has never been used).
The
three-pointed star debuted in 1910. In 1916, it was surrounded by a circle with four additional stars, with either the name
Mercedes or of the respective factory (
Untertürkheim or
Berlin-Marienfelde). In 1937, the familiar symbol was registered by Daimler-Benz, a
three-dimensional three-pointed star, contained in a circle.
German crisis (1920s)
DMG was one of the most important German companies at the time of the Germany#Weimar Republic (1919-1933); tripling its capital to 100 million shares in 1920, and moving its headquarters to Berlin in 1922.
After the war the German automobile industry stagnated because of insufficient demand and because automobiles were taxed by the government as luxury items. The country also was hit by a petrol shortage.
In 1923, DMG production fell to 1,020 units, compared to
Benz & Cie. making 1,382 in
Mannheim. The average cost of a car was 25 million German papiermark. Strike action and inflation pushed DMG to the limit. To survive DMG produced Mercedes bicycles and typewriters, and it even issued its own emergency money.
Daimler-Benz and the Mercedes-Benz brand (1926)
For the two companies to survive the financial problems of the day, in 1919, the
Benz & Cie. proposed a merger, but
DMG formally rejected it in December. Then, as the German crisis worsened, the struggling companies met again in 1924 and signed an
Agreement of Mutual Interest, valid until the year 2000. They standardized design, production, purchasing, sales, and advertising—marketing their car models jointly—although keeping their respective brands.
In June 28, 1926,
DMG and
Benz & Cie. merged into the
Daimler-Benz Company, establishing its headquarters in the Untertürkheim factory.
Their automobiles were baptized
Mercedes Benz, in honour of
DMG's most important car model and the last name of Karl Benz. Its new trademark consisted of a
three-pointed star surrounded by the traditional laurels of Karl Benz's logo and labeled
Mercedes Benz. The next year, 1927, the number of units sold tripled to 7,918, and diesel truck production was launched.
Trivia
- In 1890, DMG was delivering stationary and marine engines to Russia. In 1910, it opened its first dealership in Moscow. From 1912, it was a purveyor to the Russian Royal family. Even after the war and the History of the Soviet Union, the Mercedes won most of the great Auto show competitions it entered in Russia.
- In 1892, DMG designated Otto Speidel as its Munich representative.
- In 1896, the Bavarian Engine & Automobile Company also began to sell their products, naming Karl Moll as representative in 1898.
- In 1910, it opened a shop for trucks, buses and motorboats in Hiltenspergerstrasse 21.
- In 1914, in Paris, one of the greatest races in history took place, with 37 cars of six manufacturers from six countries. To beat the favorite Peugeot team, DMG used an aircraft engine designed by Paul Daimler and Fritz Nalliger. It was built by the automobile department but tested by the airship department. The cars produced 105 hp at 3100 rpm (no Mercedes had exceeded 1500 rpm before then). It had 4 steel cylinders (M93654, 4483 cc and four valves each), an aluminum crankcase, crankshafts of special Austrian steel and a single camshaft.
- In 1921 DMG presented the Mercedes Kompressormotor, successful in both the private market and on the race track.
See also
Daimler-Motoren-Gesellschaft (
Daimler Motor Company or DMG) was a Germany
engine and later
automobile manufacturer that operated from 1890 until 1926. Founded by
Gottlieb Daimler and Wilhelm Maybach, it was based first in
Cannstatt (today
Bad-Cannstatt, a city district of Stuttgart). Daimler died in 1900 and the company moved in 1903 to Stuttgart-Untertürkheim, after the original factory was destroyed by fire, and again to Berlin in 1922. Other factories were located in
Marienfelde (near Berlin) and Sindelfingen (next to Stuttgart).
The company started as a petrol engine producer, but after the success of a small number of race cars built on contract by Wilhelm Maybach for Emil Jellinek, it began to produce the
Mercedes (car) model of 1902, after which automobile production expanded to become
DMG's main product and it built several models.
Because of the post World War One German economic crisis, DMG merged in 1926 with
Benz & Cie., to become
Daimler-Benz and adopted
Mercedes-Benz as its automobile trademark. A further merger occurred in
1998 with
Chrysler to become
DaimlerChrysler. The name was finally changed to just
Daimler AG in 2007 when the Chrysler brand was sold.
Daimler, Maybach, and the DMG company at Seelberg
By 1882 both Daimler and Maybach had left Nikolaus Otto's Deutz AG and, eight years later, in
1890 they would found their own engine company, the Daimler Motoren Gesellschaft (Daimler Engines Company) or DMG. Its purpose was the construction of small, high speed engines based on the same stationary engine technology.
DMG thus grew out of an extension of the independent businesses of
Gottlieb Daimler and Wilhelm Maybach, both workaholic inventors who would revolutionize the world with their inventions for the automobile of a Four-stroke cycle,
carburetor, etc. The company would manufacture small internal combustion engines suitable for use on land, sea, and in the air (the basis for a symbol Daimler devised of a three pointed star, with each point indicating a different way).
On July 5, 1887, Daimler purchased a property in Seelberg Hill (Cannstatt) previously owned by the Zeitler & Missel who had used it as a precious metal foundry. The site covered 2,903 square meters, cost 30,200 German gold mark, and from it they produced engines for their successful
Neckar motorboat. They also sold licenses for others to make their engine products and Seelberg became a centre of the rapidly growing automobile industry.
Daimler ran into financial problems because sales were not high enough and the licences didn't yield significant profit. An agreement was reached with the financiers
Max Von Duttenhofer and
William Lorenz, both of whom were also munitions manufacturers, along with the influential banker Kilian Steiner, who owned an Investment Bank, to convert the private company to a public one in
1890. (This agreement is regarded by some historians as a
"devil's pact", as the inventors never got along with the new company status.)
Not really believing in automobile production the financiers expanded the stationary engine business, as they were selling well, and even considered a merger with Otto's
Deutz-AG. (During 1882, Daimler had serious personal problems with that company's chairman, Nicholas Otto, when Daimler and Maybach worked for Otto.) Daimler and Maybach continued to advocate car manufacturing and as a result even left the DMG company for a short period.
Two years later, in 1892, the enterprise was close to a crisis, but stabilised itself by selling mobile and stationary engines through a number of retailers around the world, from New York City to Moscow.
In 1900, Daimler died, but later
DMG's successful
Mercedes (car) models based upon race cars designed by Maybach to the specifications of
Emil Jellinek (who wanted a more modern and safer car, following the death of Willhelm Bauer in a Daimler racer)Georgano, G.N.
Cars: Early and Vintage, 1886-1930. (London: Grange-Universal, 1985). changed the board's outlook in favour of the automobile. Maybach continued as designer for a while, but quit in 1909 and was replaced by Paul Daimler (Gottlieb's son).
Expansion (1902 to 1920)
DMG's automobile sales took off, particularly with the first Daimler-Mercedes engine designed by Maybach placed into several race cars of 1900 built for Emil Jellinek. That race car was later referred to as the Mercedes 35 hp. Production capacity was extended to Untertürkheim. In 1902, the company officially adopted
Mercedes as its automobile trademark, producing the first of the
Mercedes (car) models, led by the
60, the most famous early model; capable of 120kph (60mph), it combined grand tourer and racing capacity, and was the top-status car to own (or for other makers, among them Berliet, Rochet-Schneier,
Martini (car company) {Switzerland}, Ariel (car company) {Britain}, Star (car company) {Britain}, and
FIAT to copy; in the U.S.,
Daimler Manufacturing Company {Long Island, New York} built it under licence, in association with Steinway & Sons).Georgano, G.N.
Cars: Early and Vintage, 1886-1930. (London: Grange-Universal, 1985). In part due to its succes, the number of employees went from 821 (1903) to 2,200 (1904).
1906 to 1913 were further expansion years, with the creation of new capacity reducing the number of external suppliers. Increased mechanization took the annual productivity from 0.7 cars per worker, to 10. In 1911, shares of
DMG were listed on the
Stuttgart.
Berlin-Marienfelde
On October 2, 1902,
DMG opened a new works in the mountainous region to the south of Berlin. Its scope was initially limited to motorboat and marine engines. Later, it expanded into making trucks (1905) and fire trucks (1907). The region became a centre of the automobile industry, and other companies moved in.
Untertürkheim
Untertürkheim was an ideal location to site a large factory as it was close to both the Neckar river and the Stuttgart-Ulm railroad. The local Mayor
Eduard Fiechtner sold the land (185,000 square meters) at a low price and also arranged for a railroad extension with its own station and energy from the
Neckar's hydro-electric plant which had been built in 1900.
DMG had planned to open the facility in 1905 but the total destruction of Cannstatt's factory by fire in 1903 hastened the work and the new
Art-Nouveau building, with a
jagged-roof, was brought forward to start production in December 1903. The work force continued to grow.
On May 17, 1904, Unterturkheim became the company's headquarters with the rest of the administration staff moving in on May 29. In 1913, an additional 220,000 square meters were acquired and between 1915 and 1918 it was extended further. By the 1920s, Untertürkheim had almost all the production processes on one site from
foundry to final car assembly. In 1925 the DMG design department also moved in.
The Cannstatt Fire (1903)
On the night of June 10, 1903, the original Seelberg-Cannstatt plant suffered a great fire. All the machinery and 93 finished
Mercedes cars, a quarter of the annual production, were destroyed, together with a small museum with historical items like Daimler-Maybach's first ever motorcycle.
The displaced workers received
haven-salaries and additional bread rations. Neighboring companies lent workshops, allowing production to continue.
DMG created a
Relief Fund (one of the first worker insurance schemes) and began building separator blocks in all its plants.
The following year, 1904, the whole operation moved to Untertürkheim. The last unit produced in Seelberg rolled out in the first weeks of 1905.
Sindelfingen
At the outbreak of the
First World War, in 1914, companies rushed to produce war supplies. In the autumn of 1915,
DMG opened the Sindelfingen factory for Military#Military transport, aircraft engines, and even entire
fixed-wing aircraft. After the war, limited by the
Versailles Treaty, it produced only automobile bodies.
Motorboats
The production of
motorboats by Daimler and Maybach began early, in 1886, with the
Neckar (4.5 meters long with a speed of 11 km/h (6 knots)), the first in the world, and tested on the local Neckar river. That boat became
DMG's first commercial hit, helped by the poor state of Germany's roads. Once the company was formed, motorboat production became one of the new financiers' main interests and lead in 1902 to the building of the
Berlin-Marienfelde factory specifically for their manufacture.
Automobiles
Daimler had sold automobile-engine licenses all over the world including to France, Austria, the UK, and the United States through an agreement with the piano-maker
Steinway, in New York.
The first DMG automobile sale took place in August, 1892 (its registration still survives) to the Sultan of Morocco.
Commercial vehicles had also been made mainly using a
Phoenix engine, but up to 1900, when Daimler died, the bodies had not been standardised.
In 1902, the Mercedes (car) car was announced, compact and modern, with many improved features, a move which sparked the board's interest in automobile production.
Mercedes then became
DMG's main car brand name. There were some small exceptions: the
Mercedes Simplex of 1902-1909, (the name indicating it being "easy to drive") and the
Mercedes Knight of 1910-1924, featuring
Charles Yale Knight's
sleeve valve. All models were priced by their hp-rating.
The first truck, of 1.5 tons payload, was sold to London's
British Motor Syndicate Ltd on October 1, 1896. Its rear-mounted
Phoenix engine produced 4 hp at 700 rpm.
In 1897, the production of
van began. At that time they were popularly called
business vehicles, and were very successful in the United Kingdom.
At the first
Paris Motor Show, in 1898, a 5-ton truck was displayed, with a front-mounted engine.
Phoenix (1894)
In 1894, while working from temporary premises in the unused
Hermann Hotel in Cannstatt, Gottlieb Daimler, his son Paul, and Wilhelm Maybach designed the
Phoenix engine. It amazed the automobile world with:
- four cylinders placed vertical and parallel (a first for an automobile engine)
- camshaft-operated exhaust valves
- spray-nozzle carburetor (patented by Maybach in 1893)
- improvements in the Powertrain.
The
Phoenix won the first car-race in history,
Auto racing#The Start, in the
petrol engine category, even beating some
Steam car,: .
Production of this engine which was put into cars, trucks, and boats became
DMG's main product until the
Mercedes car of 1902.
Mercedes (1900)
An automobile that would later be called the
Mercedes 35 hp was created by Maybach to the order of the successful Austrian merchant Emil Jellinek who became fascinated by both the
Phoenix engine and race cars.
Jellinek competed as a driver, painting
"Mercedes" (Spanish language for
godsend), on the automobiles he raced after his 10-year-old daughter. Jellinek's pursuit of higher speed brought him to Stuttgart personally, to
Wilhelm Maybach's office where he also met with
Paul Daimler, son of Gottlieb. Together they designed a new kind of automobile that would be "larger, wider, and with a lower center of gravity". A small number would be produced for Jellinek under contract. This was the first true automobile designed by DMG, as opposed to a coach with an engine fitted into it.
Blending the technical refinements of Maybach's new 4-cylinder engine, with a new chassis the automobile stunned the
motorsport world of 1901. Jellinek had promised to purchase a large number of the race cars, (36 units for 550,000 German gold mark), if he could also be the sole concessionaire in Austria-Hungary, France, Belgium, and the USA, using the name
Daimler-Mercedes for the engine, and also become a member of the Board of Management.
In June 1902, after
DMG realized that they had already conceded their
Daimler trademark to
Panhard & Levasor for the whole of France, they decided to name all their cars
Mercedes after the engine and began to produce the
Mercedes (car) series. The great demand for the car soon had
DMG operating at full-capacity.
Racing
In these early years, car races were used as advertising for their makers. Therefore, both
DMG and
Benz & Cie., their great rival, put the best of their cars on the track.
Daimler cars were able to beat
Benz until 1908, when a Benz achieved the
land speed record, but in the following years, both brands were equal.
First automobile multinational
The company expanded abroad with subsidiary companies:
- USA Daimler
- Austro Daimler
International Licenses
French licenses
Edouard Sarazin began early negotiations to license Gottlieb Daimler's engines in
France. After his death, his wife finally succeeded, helped by
Emile Levassor and
Rene Panhard (then a timber-machinery manufacturers) selling their first engine in 1887.
Armand Peugeot, one of their clients, began fitting vehicles with
Panhard & Levassor engines, and acquired
Daimler's license from them. Peugeot focussed, successfully, on the German market.
Panhard & Levassor designed a complete automobile. Levassor mounted an engine (Daimler's) over the front axle, giving better balance and turning. Marketed in October 1891, it featured rear wheel drive by two side chains, pedal clutch, front radiator, and steering by lever.
Historians consider that the automobile was
"a German invention, while France expanded it commercially", mainly by publicity from car-racing since in January of 1886 Karl Benz was granted the first patent for an automobile he designed and built in 1885.
British licenses
In 1893, returning to the United Kingdom with the
Phoenix engine,
Frederick Simms formed the
Daimler Motor Syndicate. In 1896, after buying the Daimler rights from Simms,
Harry J. Lawson founded the British Daimler Motor Company in
Coventry. In 1910, the company was acquired by the Birmingham Small Arms Company, and began also producing military vehicles.
For years, the British Daimler Motor Company produced a variety of vehicles including police cars and buses. The automobiles were distinguished by their radiator shells which had a series of scallops on the top edge. In 1960, the company was sold to
Jaguar (car), which engaged in
badge-engineering and often Jaguar and Daimler cars could only be distinguished by the grille and name badge. Currently (2005), the only Daimler models being produced are luxury models, such as the
Daimler.
Airships and Fixed-Wing Aircraft
Daimler flew the first
airship in history in 1888, by adapting an engine to fit a
Balloon (aircraft). In 1897,
Dr. Woelflin flew one over Berlin with a
DMG engine.
From 1899 to 1907
DMG provided Maybach designed engines to the Zeppelin.
Wilhelm Maybach quit DMG in 1909. After 1909 Maybach and his son Karl founded their own company in
Württemberg and took over supplying the engines.
During the
First World War, from 1915 the Sindelfingen factory produced large numbers of winged aircraft and aircraft engines. Production was prohibited after the conflict under conditions laid down by the
Versailles Treaty.
Three-pointed star: land, water and air
In the 1870s, while working for Otto at the Deutz gas-engine company, in
Cologne, Daimler sent his wife Emma Kunz a postcard, marking his residence with a
three-pointed star and writing:
"one day this star will shine over our triumphant factories". Since then, this line has inspired both Daimler and Maybach when developing light and powerful engines for
"land, water, and air".
In the 1900s, after the
Mercedes' success,
DMG was still lacking a trademark. Paul and Adolf Daimler, the sons of Gottlieb (who had died in early March of 1900), suggested using that symbol. The company's board accepted the proposal in June 1909, also registering a
four-pointed one (which has never been used).
The
three-pointed star debuted in 1910. In 1916, it was surrounded by a circle with four additional stars, with either the name
Mercedes or of the respective factory (
Untertürkheim or
Berlin-Marienfelde). In 1937, the familiar symbol was registered by Daimler-Benz, a
three-dimensional three-pointed star, contained in a circle.
German crisis (1920s)
DMG was one of the most important German companies at the time of the
Germany#Weimar Republic (1919-1933); tripling its capital to 100 million shares in 1920, and moving its headquarters to Berlin in 1922.
After the war the German automobile industry stagnated because of insufficient demand and because automobiles were taxed by the government as luxury items. The country also was hit by a petrol shortage.
In 1923, DMG production fell to 1,020 units, compared to Benz & Cie. making 1,382 in Mannheim. The average cost of a car was 25 million
German papiermark. Strike action and inflation pushed DMG to the limit. To survive DMG produced Mercedes bicycles and typewriters, and it even issued its own emergency money.
Daimler-Benz and the Mercedes-Benz brand (1926)
For the two companies to survive the financial problems of the day, in 1919, the
Benz & Cie. proposed a merger, but
DMG formally rejected it in December. Then, as the German crisis worsened, the struggling companies met again in 1924 and signed an
Agreement of Mutual Interest, valid until the year 2000. They standardized design, production, purchasing, sales, and advertising—marketing their car models jointly—although keeping their respective brands.
In June 28, 1926,
DMG and
Benz & Cie. merged into the
Daimler-Benz Company, establishing its headquarters in the Untertürkheim factory.
Their automobiles were baptized
Mercedes Benz, in honour of
DMG's most important car model and the last name of
Karl Benz. Its new trademark consisted of a
three-pointed star surrounded by the traditional laurels of Karl Benz's logo and labeled
Mercedes Benz. The next year, 1927, the number of units sold tripled to 7,918, and diesel truck production was launched.
Trivia
- In 1890, DMG was delivering stationary and marine engines to Russia. In 1910, it opened its first dealership in Moscow. From 1912, it was a purveyor to the Russian Royal family. Even after the war and the History of the Soviet Union, the Mercedes won most of the great Auto show competitions it entered in Russia.
- In 1892, DMG designated Otto Speidel as its Munich representative.
- In 1896, the Bavarian Engine & Automobile Company also began to sell their products, naming Karl Moll as representative in 1898.
- In 1910, it opened a shop for trucks, buses and motorboats in Hiltenspergerstrasse 21.
- In 1914, in Paris, one of the greatest races in history took place, with 37 cars of six manufacturers from six countries. To beat the favorite Peugeot team, DMG used an aircraft engine designed by Paul Daimler and Fritz Nalliger. It was built by the automobile department but tested by the airship department. The cars produced 105 hp at 3100 rpm (no Mercedes had exceeded 1500 rpm before then). It had 4 steel cylinders (M93654, 4483 cc and four valves each), an aluminum crankcase, crankshafts of special Austrian steel and a single camshaft.
- In 1921 DMG presented the Mercedes Kompressormotor, successful in both the private market and on the race track.
See also
Daimler-Motoren-Gesellschaft - Wikipedia, the free encyclopedia
Daimler-Motoren-Gesellschaft (Daimler Motor Company, DMG) was a German engine and later automobile manufacturer, in operation from 1890 until 1926.
Daimler - Wikipedia, the free encyclopedia
Daimler may refer to: Gottlieb Daimler, German automobile inventor; Licensees of Gottlieb Daimler: Daimler Motor Company, British maker of Daimler cars (later associated with ...
Category:Daimler Motoren Gesellschaft vehicles - Wikimedia Commons
Pages in category "Daimler Motoren Gesellschaft vehicles" This category contains only the following page. M. Mercedes 35 HP
Category:Daimler vehicles - Wikimedia Commons
Daimler vehicles may refer to: The vehicles of Daimler Motoren Gesellschaft - a German company, maker of Mercedes vehicles since 1903, later merged into Daimler-Benz.
Daimler
... as a consultant, although he still had directorships with both the Motor syndicate and the German Company 'Daimler Motoren Gesellschaft ...
Daimler-Motoren-Gesellschaft – Wikipedia
Die Daimler-Motoren-Gesellschaft (DMG) war ein deutsches Automobilunternehmen, gegründet im württembergischen Cannstatt, später in Stuttgart-Untertürkheim und Berlin.
Gottlieb Daimler
The Daimler Motoren Gesellschaft was founded in 1890 and four years later a Daimler-powered car won the Paris to Rouen, the world's first international car race.
Daimler-Motoren-Gesellschaft - Wikipedia, wolna encyklopedia
Daimler-Motoren-Gesellschaft (w skrócie DMG) - niemieckie przedsiębiorstwo zajmujące się początkowo produkcją silników, później samochodów działającą w latach 1890 ...
Daimler-Motoren-Gesellschaft - Wikipedia, den fria encyklopedin
Daimler-Motoren-Gesellschaft (DMG) var en tysk biltillverkare och föregångare till Daimler-Benz, idag en del av DaimlerChrysler. Daimler-Motoren-Gesellschaft slogs samman med ...
Daimler Motoren Gesellschaft - Wikipedia
Daimler was een Duits automerk, opgericht in 1886 door Gottlieb Daimler te Cannstatt bij Stuttgart. In 1900 werd de naam gewijzigd in Mercedes. [bewerk] Geschiedenis